Kellogg uses hot trends and insights to create new products
Kellogg Co.’s Special K snacks line is forging ahead with new Special K Pop Corn Chips and Pastry Crisps, developed to help women stay on track all day long. Kellogg is also celebrating the Olympics and the movie, The Amazing Spider-man, with limited-edition foods in the Pop-Tarts and snacks lines, and has Keebler debuting cinnamon roll cookies.
Pringles is also launching seasonal cinnamon crisps and, this fall, pumpkin will rule as a Pumpkin Pie version of Pop-Tarts will return, joined by Pumpkin Spice offerings from Eggo and Pringles. The company's commitment to understanding consumer needs is the inspiration for this latest round of new products, which it hopes will delight consumers and position Kellogg for continued success.