Industry News

Bruegger's Bagels joins effort to end childhood hunger in America

September 4, 2012

One in five children in America doesn’t get enough to eat each day, according to the U.S. Department of Agriculture. To do its part, Bruegger's Bagels, Burlington, Vt., kicked off a fundraising campaign on Sept. 4 to support Share Our Strength's No Kid Hungry campaign (www.nokidhungry.org), joining thousands of restaurants nationwide in the fight to end childhood hunger in America.

Bruegger's will raise money through its Facebook page (www.facebook.com/brueggers) and in the company's 300-plus bakeries across the U.S. On Facebook, people can simply "Like" Bruegger's and the bagel leader will donate $1 to Dine Out For No Kid Hungry (www.dineoutfornokidhungry.com). In the bakeries, guests can purchase coupon books for $3, with 100 percent of the proceeds going to the campaign. Each $3 purchase helps provide a child with up to 30 nutritious meals, and guests can use the coupons, worth more than $20 in approximate value—including free bagels, soups or sandwiches (some with purchase)—throughout the year.

"Hunger is such a problem in our country, but it has a solution," said Jim Vinz, co-CEO of Le Duff America, Bruegger's parent company, and chairman of the Dine Out For No Kid Hungry advisory board. "We have enough food in this country and know that if we work together we can connect kids—through donations, awareness, education and improved access—to the nutritious meals they need to lead happy, healthy lives."

Bruegger's hopes to quadruple its donation, from $25,000 in 2011 to $100,000 in 2012, to help No Kid Hungry raise awareness; support school breakfast, summer and after-school meal programs; and educate kids and their families on how to cook healthy, inexpensive meals. The campaign ends Sept. 22.

Source: Bruegger’s Bagels, 24-7PressRelease.com

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