Crisp Sensation, Geneva, a developer of technology for crisp, crumb-coated snacks, appointed Gerrit Dreise its new sales director Europe. He will liaise with the company’s existing contacts, advancing projects and developing strategies for maximum success.

Dreise brings more than 25 years of experience in the fields of food, beverages and packaging to the company, as well as knowledge of coating technology. “I am delighted to be joining this young and fast-growing company at a pivotal point in its development and am looking forward to the challenge of taking Crisp Sensation’s unique technology and service concept to the market,“ he says.