Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Gluten-free

The confusion surrounding gluten-free labeling

By Shelley Case
February 11, 2013
The explosion of gluten-free products in the marketplace is good news for people with celiac disease and gluten sensitivity. But confusion about product labeling continues to create challenges for both consumers and manufacturers, especially in the U.S.

When the Food Allergen Labeling and Consumer Protection Act (FALCPA) was passed in 2004 and came into force in January 2006, it required manufacturers to declare eight major allergens (which included wheat but not barley and rye—two other gluten sources) on the labels of all packaged foods under the Food and Drug Administration’s (FDA) purview. FALCPA also required that the FDA develop a rule for the term “gluten-free” by August 2006 and a final rule by August 2008. The proposed gluten-free rule was released Jan. 23, 2007.

On Aug. 3, 2011, the FDA re-opened the comment period for the proposed rule to share the results of the report titled “Health Hazard Assessment for Effects of Gluten Exposure in Individuals with Celiac Disease: Determination of Tolerable Daily Intake Levels and Levels of Concern for Gluten” and to seek further comments about this safety assessment and whether it should affect the FDA’s proposed definition of gluten-free. (As of press time, the final rule was not yet released.) With no official regulation for the term “gluten-free”—other than that it must be truthful and not misleading—manufacturers have been left on their own to determine how to communicate the gluten-free status of products.

In Canada, a gluten-free regulation was established in 1995 called B.24.018. The legislation states that, “No person shall label, package, sell or advertise a food in a manner likely to create an impression that it is a gluten-free food unless the food does not contain wheat, including spelt and kamut, or oats, barley, rye or triticale or any part thereof.”

In February 2011, a new Health Canada regulation called “Schedule 1220 Enhanced Labelling of Food Allergen and Gluten Sources and Added Sulphites” required that manufacturers declare all major allergens (10), gluten sources and sulphites (over 10 parts per million) in all packaged products as of Aug. 4, 2012. As a result of changes to 1220, a consequential amendment to the gluten-free regulation, occurred. The definition of gluten means any gluten protein or any modified gluten protein, including any gluten protein fraction that is derived from barley, oats, rye, triticale or wheat. In June 2012, Health Canada also released a guidance document that established a 20 ppm threshold for gluten-free claims and information on gluten detection methodologies.

Unfortunately, manufacturers cannot make a gluten-free claim on products that contain pure, uncontaminated oats, even though Health Canada’s “Position on the Introduction of Oats to the Diet of Individuals Diagnosed with Celiac Disease” established that the majority of individuals can tolerate these pure oats. The Canadian Celiac Association also has a position statement indicating that the majority of people with celiac disease can tolerate moderate amounts of pure, uncontaminated oats.

In order for Schedule 1220 to be passed, the list of prohibited gluten-containing grains was not able to be modified, so oats remained on the list. Health Canada is currently reviewing the labeling of pure, uncontaminated oats for products labeled gluten-free.

Gluten-free marketing

A wide variety of terms, symbols, certifications, gluten-testing procedures, gluten ppm levels and other statements are used on package labels, on websites and/or by consumer call centers. An adapted excerpt from my book, Gluten-Free Diet: A Comprehensive Resource Guide, demonstrates the confusing language consumers must deal with when reading labels and contacting manufacturers:

•Ingredient and gluten-free declarations

•Ingredients or components of ingredients that contain gluten (wheat, rye and barley) are always listed on the product label.

•Ingredients or components of ingredients that contain wheat are always listed on the product label.

•There are no gluten-containing ingredients in the product or they are made with “non-gluten” ingredients.

•May contain traces of gluten.

•May contain traces of wheat.

•“Gluten-free.”

•No mention of “gluten-free.”

•The company will not make a statement about the “gluten-free” status of the product until the final FDA gluten-free rule is available.

Manufacturing facilities

•Product is made in a dedicated gluten-free facility.

•Product is made on dedicated, gluten-free equipment in a shared facility.

•Product is made in a shared facility on shared equipment that is thoroughly cleaned, sanitized and tested for gluten.

Gluten testing and methodologies declarations

•Product is not tested for gluten.

•Product is tested for gluten.

•Product is tested for gluten using the ELISA test.

•Product contains less than 5 ppm, 10 ppm or 20 ppm.

Certification program and symbols

•Gluten-Free Certification Organization (GFCO), a program of The Gluten Intolerance Group, www.gfco.org

•CSA Recognition Seal Program, a program of the Celiac Sprue Association, www.
csaceliacs.info/csa_recognition_seal.jsp

•Gluten-Free Certification, a program of the National Foundation for Celiac Awareness and Quality Assurance International, www.
celiaccentral.org/gluten-free-certification

Gluten-Free Certification Program (GFCP), a program of the Canadian Celiac Association, www.glutenfreecertification.ca

 

References U.S.:

Proposed Gluten-Free Rule www.gpo.gov/fdsys/pkg/
FR-2007-01-23/pdf/E7-843.pdf

Reopening of Comment Period  www.gpo.gov/fdsys/pkg/FR-2011-08-03/pdf/2011-19620.pdf

 

References Canada:

Health Canada’s Position on Gluten-Free Claims

www.hc-sc.gc.ca/fn-an/securit/allerg/cel-coe/
gluten-position-eng.php

Health Canada’s Position on Oats

www.hc-sc.gc.ca/fn-an/securit/allerg/cel-coe/oats_
cd-avoine-eng.php

 

Shelley Case, RD, is a registered dietitian and leading international expert on celiac disease and the gluten-free diet. Case is also a member of the Medical Advisory Boards of the Celiac Disease Foundation, Gluten Intolerance Group and Canadian Celiac Association and the Scientific Advisory Board of the Grain Foods Foundation. She also has a national best-selling book, Gluten-Free Diet: A Comprehensive Resource Guide. Visit www.glutenfreediet.ca for more information.

KEYWORDS: allergens Gluten-free baked goods

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Shelley Case, RD, is a registered dietitian and leading international expert on celiac disease and the gluten-free diet. Case also is a member of the Medical Advisory Boards of the Celiac Disease Foundation, Gluten Intolerance Group and Canadian Celiac Association and the Scientific Advisory Board of the Grain Foods Foundation. She also has a national best selling book, Gluten-Free Diet: A Comprehensive Resource Guide. Visit www.glutenfreediet.ca for more information.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    New Snack and Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Special Reports
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Cartoon of two men driving a pink convertible car

Crumbl founders step down from company leadership

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • The ins and outs of gluten-free labeling in North America

    See More
  • A look at FDA’s final ruling on gluten-free food labeling

    See More
  • It's About Time for Gluten-Free Labeling

    See More

Related Products

See More Products
  • big food.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

  • The Art of the Chocolatier: From Classic Confections to Sensational Showpieces

See More Products
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing