Market Trends

Bagels get the cold shoulder

Bagels

When it comes to the bagel category, consumers apparently like to keep things cool. Dollar and unit sales in the fresh and frozen bagel categories declined in the 52 weeks ended Dec. 30, 2012, according to SymphonyIRI Group, a Chicago-based market research firm, but sales of refrigerated bagels increased.

In the 52 weeks ended Dec. 30, dollar sales in the refrigerated bagels segment amounted to $124.54 million on unit sales of 78.14 million up 1% and 0.82%, respectively, over the same period a year ago, says SymphonyIRI.

Growth in the category was paced by Pinnacle Foods Group, LLC, Parsippany, N.J., which, through its Lender’s Bagel brand, saw dollar sales jump 8% during the period. With more than $70 million in sales, Lender’s flagship Bagel Shop Bagels brand enjoyed an 8% increase in dollar and unit sales during the period. The products carry a distinctive “Stays fresh longer than bread-aisle bagels,” tagline placed prominently on the packaging, which might hint as to why consumers are trending toward the refrigerated category.

Several other items making a mark in the refrigerated case for Lender’s include products marketed in conjunction with the company’s partnership with Cinnabon, such as Lender’s Cinnabon bagels, Little Lender’s Cinnabon bagels and the new Lender’s Healthy Grain bagel brand, which is already approaching $1 million in sales.

Variety has also helped spur growth at Minnetonka, Minn.-based Crystal Farms Inc., the second-largest refrigerated bagel company with sales of $23.65 million. Dollar sales increased 6% in the 52 weeks ended Dec. 30, according to SymphonyIRI.

The dropoff in the category could be tracked to dollar and unit sales declines in seven of the eight largest brands, says SymphonyIRI. As consumers are moving to the growing refrigerated bagel category, interest in the frozen version has waned. In the 52 weeks ended Dec. 30, dollar and unit sales fell 7% and 10%, respectively.

Consumers appeared to be most inclined to choose private label when shopping the frozen bagel aisle, as dollar and unit sales increased 14% and 6%, respectively, during the period.

Source: FoodBusinessNews.net

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

POP Gourmet Foods

For the complete story on at POP Gourmet Foods, the 2015 Snack Food & Wholesale Bakery Snack Producer of the Year, see “POP Gourmet’s explosive momentum.”

4/14/15 3:00 pm EDT

Gluten Free: The Rising Growth Market

On Demand Our expert speakers address processing, labeling and food-safety aspects of Gluten-Free and prevailing and emerging trends in Gluten-Free product development specific to grain-based snacks and bakery

Snack Food & Wholesale Bakery Magazine

april cover

2015 April

April's Snack Food & Wholesale Bakery publication features our cover story: "Naturally better at RW Garcia" Plus our Tortilla Trends section!

Table Of Contents Subscribe

Breakfast Poll

Breakfast reportedly is the most important meal of the day. What does your daily breakfast consist of?
View Results Poll Archive

THE SNACK AND BAKERY STORE

organic-production-&-food-q.gif
Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!