St. Louis-based Panera Bread Co. announces a new test bakery facility in New Haven, Conn., where it is testing new products and reimagining Panera favorites, such as breads with new grains and croissants with updated fillings and flavors, as well as experimenting with staffing models. The goal, according to the company, is to enhance the bakery side of its business.
Instead of doing all this work behind closed doors and during traditional bakers’ hours, Panera’s test bakers are working in full view of customers during the day.