Bimbo Bakeries USA introduces new Healthfull bread line
Bimbo Bakeries USA, Horsham, PA, celebrates the nationwide launch of its new premium bread line, Healthfull, by unveiling “Love, Your Bread,” a fully integrated marketing campaign that brings to life how whole-grain bread has the power to love you back in deliciously fun and unexpected ways. The Healthfull line will live within the Arnold, Brownberry and Oroweat brands’ portfolio of products.
The campaign, set to kick off in April, will be supported with print and digital advertising, sampling events, public relations and social media. The campaign will also premiere, in a first-of-its-kind way, with a movie trailer showcasing that a rekindled relationship with bread that truly loves you back is anything but stale. The 30-second trailer will debut at select movie theaters coast to coast, as well as online, and serve as the introduction of the brands’ new warm, lovable and endearing character—who will lend levity, humor and “bread-cred” to each facet of the multiplatform campaign.