Nuts and seeds are growing in popularity due to an increase in healthy snacking and consumer interest in plant-based products. According to Innova Market Insights, 7 in 10 U.S. consumers sought healthier snacking options in 2018.
According to the "Top 10 Trend Predictions for 2019" from SPINS, Chicago, internationally inspired innovation in nuts and seeds is gaining ground. SPINS says that nuts and seeds are watch-worthy because they're not only protein-rich and easy to eat, but they deliver antioxidants and long-lasting energy.
Trends in snack mixes and nuts are constantly changing, but many also remain the same, as consumers are constantly searching for better-for-you snacks and the next "big thing."
For a culture focused on convenience and clean-label nutrition, bars continue to deliver. Sales of snack and granola bars on the whole have grown 2.9 percent during the 52 weeks ending October 7, 2018, according to data from IRI, Chicago, hitting a value of $6.2 billion.
This Bar Saves Lives, led by actors Ryan Devlin, Todd Grinnell, Ravi Patel and Kristen Bell, has a mission of helping alleviate hunger in developing countries.
While many snack categories find themselves reassessing and reformulating amidst healthy eating trends, the snack and nut mix category benefits from being seen as an intrinsically healthy choice.
Bakery snacks, including key segments like pastries, doughnuts, muffins, snack cakes and more, remain a staple in Americans' snacking routines. Whether shoppers are looking for an indulgent snack or a better-for-you item, there's something for everyone.
Consumers are reading labels more, looking for products that are nutritious, with ingredients that are easy to understand and that work with their family's budget. While there's no official definition of "clean label," consumers and the snack and bakery industry have their own definition in mind.