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That’s what one graphic designer feels a brand should be: Packaging design should give personality and flair to its product, especially in a crowded marketplace. Communicating brand benefits is the top priority for packaging, says Mark Salisbury, director of graphic design agency Solid Block.
Health is usually not a driver in confectionery purchases and consumption, but the growing interest in ‘natural’ as a whole has made an impression in this market and is pushing a move by processors to adopt clean-labeling in the industry.
The baking and snack food company’s Baked Naturals Cracker Chips are the first to utilize the SealTab reclosure feature. Originally launched in a quad-seal standup bag, the cracker chips now have a new level of convenience. Available nationwide since August, the new package comes in 5.8- and 6.4-oz sizes.
After her last trip to PACK EXPO International, Peggy Shannon, the founder of artisan cookie manufacturer Queen City Cookies, L.L.C. in Cincinnati, purchased a shrink-packaging machine that helps ensure the freshness and quality of her cookies, sold to customers across the U.S.
The 100% natural bread brand’s wide-pan Hearty packaging gets a makeover with simplified nutritional information for shoppers on the go.
Packaging Strategies' Eighth Annual Sustainable Packaging Forum, Sept. 11-13, in Pittsburgh, will feature what it says are the most important topics and speakers in the event’s history.
On-Demand: SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages.
Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings. The title is a 'must-have' for everyone working within the food industry.
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Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.