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Oberto Brands’ Oh Boy! Oberto All Natural Jerky line gets a new logo and look as part of the largest brand overhaul in the Seattle company’s 95-year history.
That’s what one graphic designer feels a brand should be: Packaging design should give personality and flair to its product, especially in a crowded marketplace. Communicating brand benefits is the top priority for packaging, says Mark Salisbury, director of graphic design agency Solid Block.
Health is usually not a driver in confectionery purchases and consumption, but the growing interest in ‘natural’ as a whole has made an impression in this market and is pushing a move by processors to adopt clean-labeling in the industry.
The baking and snack food company’s Baked Naturals Cracker Chips are the first to utilize the SealTab reclosure feature. Originally launched in a quad-seal standup bag, the cracker chips now have a new level of convenience. Available nationwide since August, the new package comes in 5.8- and 6.4-oz sizes.
After her last trip to PACK EXPO International, Peggy Shannon, the founder of artisan cookie manufacturer Queen City Cookies, L.L.C. in Cincinnati, purchased a shrink-packaging machine that helps ensure the freshness and quality of her cookies, sold to customers across the U.S.
The 100% natural bread brand’s wide-pan Hearty packaging gets a makeover with simplified nutritional information for shoppers on the go.
Packaging Strategies' Eighth Annual Sustainable Packaging Forum, Sept. 11-13, in Pittsburgh, will feature what it says are the most important topics and speakers in the event’s history.