The chips segment has grown quite lively over the past year, with new product areas emerging and others, like apple chips, seeing considerable growth and maturation. Snack producers are also starting to grow beyond potatoes, offering sweet potato, beet and parsnip chips.
Snack mixes today show much promise for widespread appeal. “There is opportunity for growth in the snack mixes industry, as we are beginning to see consumers snack almost as much as they eat full meals,” says Trip Kadey, director of culinary, The French’s Food Co. LLC, Chester, NJ.
This recipe for Curry Spiced Nuts with Dried Tart Cherries meets consumer demand for ethnic flavor profiles, combines on-trend ingredients with complementary flavors and textures, and includes anthocyanin-packed Montmorency tart cherries, which have been linked to a number of health benefits, notes Jeff Manning, chief marketing officer, Cherry Marketing Institute.
When it comes to food trends, consumer interest in better-for-you products continues to grow. The desire to improve their overall health and well-being is prompting many Americans to be more selective when it comes to the foods they buy and eat, including baked goods and snacks. Instead of automatically placing a familiar product into their shopping cart, consumers are now scrutinizing its label for unpronounceable ingredients, artificial flavors and colors, GMOs and high levels of sweeteners and sodium.