Campbell's Goldfish brand and Warner Bros. are inviting consumers back to the wizarding world, as Goldfish Butterbeer Flavored Grahams are returning for a second year.  

Arriving just in time for the return of Butterbeer season, inspired by the Harry Potter drink, the limited-edition Grahams feature rich butterscotch flavor with hints of creamy vanilla in a graham-style snack, the brand says.

Like all Goldfish Grahams, the treat is made with 8 g of whole grain per serving. The return of Butterbeer Flavored Grahams also builds on the brand’s track record of collaborations with partners like Dunkin’, Elf, and Peanuts for the recent Snoopy Peppermint Cocoa Grahams. 

“After seeing the incredible fan response to last year’s launch, bringing back Goldfish Butterbeer Flavored Grahams was an easy decision,” says Mike Fanelli, senior director, Goldfish. “We saw so much excitement for this item and knew we had to give Harry Potter fans and snack lovers another delicious opportunity to experience the wonder of Butterbeer in true Goldfish style.”  

For a limited time starting this month, Goldfish Butterbeer Flavored Grahams will be available at national retailers including Target, Walmart, and Amazon for an SRP of $3.69.  

The Campbell’s Company is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.