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This year's lineup ranges from the new confection, to the brand's hollow bunny, caramel rabbit, and more.

Running now through August, the "Sour Up and Win" program features a collectable series of candy packs that unlock in-game content for three marquee titles.

The chewy egg-shaped sour gummies are layered with black-light-reactive edible confetti (made from flavorless turmeric extract) for a glowing experience.

Rather than choosing just one flavor, the new bag is designed to recreate the feeling of a pick-and-mix candy wall in a single, resealable pack.

Each compartment hides a different candy intensity, but there’s a catch: consumers won’t know how sour it is until they try it.

The collection includes a wide range of confections at varying price points, from $10 to $289. 

The chocolatier's holiday collection includes treats from Butterfinger, Crunch, Kinder, Fannie May, and others.

The brand's bears and new Forest Friends are now available at retailers nationwide.

The brand is bringing back its LTO holiday packaging for its Dark Chocolate Coconut Bars and Peanut Butter Cups.

The confectioner's earlier holiday box went organically viral, generating strong engagement and repeat purchases, the brand says.