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Hostess Brands, Irving, Texas, aims to “halt the salt” in a partnership with the National Sodium Reduction Initiative (NSRI). Having existing products meet NSRI’s sodium reduction guidelines by 2012, Hostess’ new breads will be formulated with reduced-sodium levels.
Its Wonder bread was featured on a "Halt the Salt" episode of the national daytime talk show, THE DOCTORS. Wonder became the first brand to take the “Halt the Salt" pledge and publicly commit to the NSRI guidelines for sodium reduction.
The NSRI is a public/private partnership of more than 50 cities, states and health organizations established to help reduce sodium in foods by 20% over the next five years and improve the health of the American public.
“Hostess Brands is proud to join the NSRI program as part of the company's ongoing sodium reduction efforts,” says Stephany Verstraete, vice president of bread marketing at Hostess Brands. “We know consumers are making healthier choices. We want our brand brands to be among these choices and we are working hard to produce great tasting, healthier products from brands they know and trust.”