Company: Reddy Bread, Houston

Website: www.reddybread.com

Introduced: February

Distribution: National

Suggested Retail: $3.99 for an 8-oz. package of pita bread, a 10.6-oz. package of flatbread or a 10.8-oz. package of tortillas

Product Snapshot: After 13 years of medical practice, research and patient feedback, cardiologist Kota J. Reddy created Reddy Bread, a line of pita bread, flatbread and tortillas that are formulated to help adults struggling with weight loss and blood sugar issues. Reddy Bread products are made mostly from soy and flax, making them low-carb alternatives. They are also gluten-free and high in protein and omega fats.

Ingredients (Heart Smart Pita): Defatted soy flour, water, flaxseeds, lecithin, salt, canola oil, yeast.