Cookies

Walkers Shortbread joins ASPCA for Los Angeles Halloween Half-Marathon

Walkers Shortbread, Hauppauge, N.Y., joins The American Society for the Prevention of Cruelty to Animals (ASPCA) for the 2012 Rock ‘n’ Roll Los Angeles Halloween Half-Marathon on Sunday, Oct. 28.

Walkers Shortbread

As part of its ongoing partnership with the ASPCA, Walkers will lend support and promote the ASPCA’s efforts to increase animal welfare initiatives nationwide. The company will offer free product samples to attendees at a variety of half-marathon events: the Health & Fitness Expo at the Los Angeles Convention Center on Oct. 26-27; the Team ASPCA Coaches Breakfast at Loews Hotel Hollywood on Oct. 27; and the Team ASPCA Bark Park at the Rock ‘n’ Roll finish line area and the celebrity-judged Shelter Pet Costume Contest at the Rock ‘n’ Roll Los Angeles Main Stage @ LA Live on Oct. 28.

“We’ve spent the majority of 2012 working very closely with the ASPCA, ensuring that we leverage every opportunity to help support their cause,” says Lisa Sherman, Walkers Shortbread brand manager. “Having a part in the Rock ‘n’ Roll Los Angeles Halloween Half-Marathon allows us to work with the ASPCA on the ground and not just on paper. We will lend our support to the ASPCA throughout race weekend to ensure a successful turnout for everyone involved.”

To kick-off the half-marathon festivities, Walkers will also offer an exclusive promotional code to those attending the event. Individuals visiting WalkersUs.com/ASPCALA will receive a special promotional code for a 20% discount on the purchase of any Scottie Dog item or any shortbread or cookie varieties, plus a free 3.9-oz. box of Scottie Dogs. Walkers will donate an additional $1 per order received to the ASPCA. The offer ends Nov. 16, 2012.

Walkers and the ASPCA began their corporate partnership in 2012, with Walkers committing to a 10-cent donation from the sales of each of its Scottish terrier-shaped shortbread cookie products to the association. Walkers will provide a minimum guaranteed donation of $25,000 to the ASPCA to help support its efforts to end animal cruelty.

For more information about Walkers Shortbread’s partnership with the ASPCA and the exclusive promotion following the LA Rock ‘n’ Roll Half-Marathon, visit WalkersUs.com/ASPCALA.

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Golden Boy Pies

For the complete story on Golden Boy Pies, see “The classic appeal of Golden Boy.”

4/14/15 2:00 pm EDT

Gluten Free: The Rising Growth Market

On April 14, Snack Food & Wholesale Bakery will launch its 2015 Editorial Webinar Series with a web event on how Gluten-Free is impacting the commercial snack and bakery market—the first of four scheduled web events.

Snack Food & Wholesale Bakery Magazine

sfwb march 15

2015 March

March's Snack Food & Wholesale Bakery publication features our cover report: "Canyon Bakehouse redefines gluten-free" Plus Much More!

Table Of Contents Subscribe

Sweet-Savory Flavor Combinations

When it comes to snacks, what’s your favorite sweet-savory flavor combination?
View Results Poll Archive

THE SNACK AND BAKERY STORE

organic-production-&-food-q.gif
Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!