Company: Walkers Shortbread

Introduced: May 2017

Distribution: National

Suggested Retail Price: $4.49 to $11.99

Product Snapshot: Walkers Shortbread, makers of the world’s finest shortbread cookies since 1898, returns to the Sweets & Snacks Expo May 23-25, 2017. Adding to their line of delicious shortbread treats, Walkers will be showcasing an array of new holiday items including its first ever 3D Mini Cartons and two adorable Scottie Dog items at booth #2451.

The new 3D Mini Cartons feature festive, fun and delicious snack sized shapes in fun pop-out designs, making them perfect for all gifting occasions, while the new Scottie Dog items bring mouthwatering new flavors to a Walkers favorite shortbread shape.

All Walkers Shortbread items are made with only the finest ingredients, and the new items are no exception. Whether baked into traditional shortbread fingers or festive holiday shapes, each shortbread cookie is baked to perfection with no artificial flavorings, colorings or additives. Walkers Shortbread is certified Kosher (OUD) and is suitable for vegetarians.

A few new products available to snack on at the show include:

  • Mini Christmas Trees in 3D Carton: Featuring festive mini-shortbread trees, this carton makes the perfect stocking stuffer or treat for any hostess. Retails for $4.89
  • Mini Fingers in a 3D Piper Carton: A classic Scottish piper carton filled with mini-shortbread fingers - the perfect gift for any Walkers Shortbread fan. Retails for $4.89
  • Mini Scottie Dogs in a 3D Scottie Dog Carton: The Scottie Dogs in this carton may be adorably mini, but they are still packed with the traditional pure butter shortbread flavor. Retails for $.89
  • Dottie Scottie Dog Carton: A new variety for our Scottie dog lovers, the Dottie Scotties are made with our traditional four ingredient shortbread, but are filled with chocolate chips for additional, decadent flavor. Retials for $4.49
  • Scottie Dog Assortment: This assortment features Scottie dogs in three varieties, all in one package: pure butter, chocolate chip and butterscotch. Retails for $11.99.

In addition to these new items, Walkers Shortbread will showcase a wide array of everyday favorites including their Mini Bags, Portion Packs and new Holiday Tins.