Clean-ingredient jerky and meat sticks brand Country Archer Jerky Co. has announced it is opening a new marketing headquarters in Los Angeles, which will be overseen by the brand’s new vice president of marketing, CPG veteran and former marketing director for PepsiCo, Jeff Wong. Country Archer’s meat snack manufacturing facility will continue to operate in San Bernardino, enabling greater concentration at each location for focused growth and expansion.
As the new marketing hub, LA will offer opportunities for the brand to immerse itself in key cultural moments, lead the way in emerging flavor movements and stay at the forefront of consumer trends. The marketing team plans to transition to an office near Chinatown at the beginning of August.
“LA is well-known for its global fusion of flavors and cultures, as well as the hotbed for progressive wellness,” said co-founder and CEO of Country Archer, Eugene Kang. “We’re thrilled to call LA home for our new marketing headquarters, as the culture and community here lend themselves well to driving future innovation and inspiring novel flavors. We’re a bold, high-energy and visionary team, so I’m eager to hit the ground running in LA and see our next phase of growth materialize with Jeff at the marketing helm.”
Wong steps into the vice president of marketing role at Country Archer after gaining vast experience across consumer packaged goods and food and beverage at PepsiCo and Unilever. Having led strategy, innovation and design for brands like Naked Juice and KeVita, Wong plans to continue elevating Country Archer’s unique jerky and meat stick offerings, as well as further showcase the brand as a trailblazer in the jerky and meat snack category.
The new office opening follows Country Archer’s recent announcement of four innovative new meat stick flavors. Having entered the clean meat stick category two years ago, the brand is quickly growing at a rate of 515 percent.* Country Archer meat snacks are available at fine retailers nationwide, including Starbucks, Whole Foods Market, Sprouts, Costco, The Fresh Market, Wegmans, Walmart, Target, Kroger, Albertsons, Safeway, Walgreens, 7-Eleven, and more.
*Vs. year ago in MULO according to the SPINS-IRI database (period ending July 14, 2019).