Walkers Shortbread joins ASPCA for Los Angeles Halloween Half-Marathon

Walkers Shortbread, Hauppauge, N.Y., joins The American Society for the Prevention of Cruelty to Animals (ASPCA) for the 2012 Rock ‘n’ Roll Los Angeles Halloween Half-Marathon on Sunday, Oct. 28.

Walkers Shortbread

As part of its ongoing partnership with the ASPCA, Walkers will lend support and promote the ASPCA’s efforts to increase animal welfare initiatives nationwide. The company will offer free product samples to attendees at a variety of half-marathon events: the Health & Fitness Expo at the Los Angeles Convention Center on Oct. 26-27; the Team ASPCA Coaches Breakfast at Loews Hotel Hollywood on Oct. 27; and the Team ASPCA Bark Park at the Rock ‘n’ Roll finish line area and the celebrity-judged Shelter Pet Costume Contest at the Rock ‘n’ Roll Los Angeles Main Stage @ LA Live on Oct. 28.

“We’ve spent the majority of 2012 working very closely with the ASPCA, ensuring that we leverage every opportunity to help support their cause,” says Lisa Sherman, Walkers Shortbread brand manager. “Having a part in the Rock ‘n’ Roll Los Angeles Halloween Half-Marathon allows us to work with the ASPCA on the ground and not just on paper. We will lend our support to the ASPCA throughout race weekend to ensure a successful turnout for everyone involved.”

To kick-off the half-marathon festivities, Walkers will also offer an exclusive promotional code to those attending the event. Individuals visiting WalkersUs.com/ASPCALA will receive a special promotional code for a 20% discount on the purchase of any Scottie Dog item or any shortbread or cookie varieties, plus a free 3.9-oz. box of Scottie Dogs. Walkers will donate an additional $1 per order received to the ASPCA. The offer ends Nov. 16, 2012.

Walkers and the ASPCA began their corporate partnership in 2012, with Walkers committing to a 10-cent donation from the sales of each of its Scottish terrier-shaped shortbread cookie products to the association. Walkers will provide a minimum guaranteed donation of $25,000 to the ASPCA to help support its efforts to end animal cruelty.

For more information about Walkers Shortbread’s partnership with the ASPCA and the exclusive promotion following the LA Rock ‘n’ Roll Half-Marathon, visit WalkersUs.com/ASPCALA.

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