Industry News

House Foods America acquires El Burrito Mexican Food Products

House Foods America Corp., Garden Grove, Calif., a subsidiary of House Foods Corp., Tokyo, acquired El Burrito Mexican Food Products Inc., a leading healthy Mexican food brand based in City of Industry, Calif. The transaction includes substantially all the assets of the company, which will be renamed El Burrito Mexican Foods Products Corp. and become a subsidiary of House Foods Holding USA Inc. Financial terms of the sale were not disclosed.

“El Burrito is an established and successful company that has grown and prospered at the hands of its founders, Mark and Grace Roth, who share a great passion for their products,” says Shigeru Natake, president of House Foods America. “El Burrito’s corporate philosophy is very similar to that of House Foods America, so we believe we will enjoy great synergy as we work together in the future. Adding healthy Mexican food products to our existing Asian line will allow us to offer consumers a wider variety of healthy lifestyle choices. In the U.S. market, where many different cultures coexist, we anticipate accelerated growth and expanded profits as a result.”

Formed in 1980, El Burrito was the first company in California to offer fresh salsas, which were sold in the deli and meat departments of local grocery stores. In the 1990s, El Burrito pioneered soy products with traditional Mexican food flavor, including Soyrizo, a soy meat analogue brand in the Mexican food segment. The company also offers masas used to make tortillas and tamales.

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Bakery of the Year: Capistrano's Wholesale Bakery, Phoenix AZ

Here’s a look at Capistrano’s Bakery, our 2014 Bakery of the Year.

11/7/13 2:00 pm EST

Food Plant of the Future: The Future of Wastewater Management

Available On-Demand Effective management of wastewater is becoming increasingly critical to food and beverage processors as the cost for incoming water increases...

National Pizza Month

October is National Pizza Month! Where do you go to grab a slice (or two) of your favorite pie?
View Results Poll Archive

THE SNACK AND BAKERY STORE

organic-production-&-food-q.gif
Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!