It’s been a long, hard winter. We’re all anxious to enjoy warmer weather as we cruise into the victory circle of summer. While doing that, we suggest that you take a look at what we've uncovered in our annual State of the Industry Report about the bakery market. This month, we explore market information for the bread aisle, sweet goods, cookies, bars, snack cakes, frozen baked goods, tortillas, pies and more.
Based on data we gathered from Chicago-based IRI (rebranded in April from the former name, Symphony IRI Group), clearly the single driver this year is that consumers are making healthier food purchases. Studies, such as one from Mintel that covers 12 top product category standings, indicate that consumers are more concerned about total sugars and, in fact, only 3% of consumers avoid high fructose corn syrup.