Jose Gomez started up Prime Choice Foods after 20 years of
working for snack companies. Then he made one of the most important decisions
of his life. Now, time is on his side.
To survive the cold days of winter, consumers traditionally
turn to an array of comfort foods. This year, however, they no longer need a
crock pot or an oven. That’s because potato and tortilla chip producers are
putting comfort in a bag.
Everyone knows that it takes a bit of good fortune to be
successful. For Jose Gomez and Prime Choice Foods, becoming an established
player in the salted snack industry also involves a lot of hard work and being
in the right place at the right time.