The move marks a pivotal step in the snack brand's U.S. expansion strategy, it notes, shifting from an import-based model to stateside production to meet accelerating consumer and retailer demand.
The snack mashes up two consumer favorites: warm, soft pretzel and a mini dog, then encrusts them in a crispy three-cheese blend served with a free cheese dip.
The sixth-generation pretzel maker talks about his family history, the company’s savory innovations, and what he’s learned (and passed on) about the snack business.