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Home » Topics » Snack Products » Pretzels

Pretzels
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Crisp Power opens $15M Texas production facility

Crisp Power opens $15M Texas production facility

The new domestic hub aims to double down on the brand's U.S. expansion.
SF&WB Staff
June 8, 2026

The move marks a pivotal step in the snack brand's U.S. expansion strategy, it notes, shifting from an import-based model to stateside production to meet accelerating consumer and retailer demand.


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Wetzel's Pretzels adds a bit of sweet with Oreo Bitz

Wetzel's Pretzels adds a bit of sweet with Oreo Bitz

The bite-sized product is topped with mini cookies.
SF&WB Staff
June 3, 2026

The limited-time launch of these bite-sized snacks continues Wetzel’s streak of sweet treats and snackable mashups, it says.


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Three pouches of Dot's Original Snack Mix next to each other on white background

Dot’s snack mix builds on Hershey’s salty snacks strategy

Since acquiring the pretzel producer, the new owner has innovated within the line.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
April 30, 2026

While the brand has added a score of new flavors to the line, the pretzel-centric mix marks the first format departure for Dot’s.


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Little Sesame releases on-the-go lineup at Target

Little Sesame releases on-the-go lineup at Target

The brand's new snack pairs hummus with Pretzelized pretzels.
SF&WB Staff
April 14, 2026

The brand is expanding its footprint with a new snacking portfolio, highlighted by the travel-ready Hummus Snacker.


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Auntie Anne's introduces Crispy Cheesy Mini Dogs

Auntie Anne's introduces Crispy Cheesy Mini Dogs

The product will be available through August 4.
Lis Parker
Liz Parker Kuhn
April 3, 2026

The snack mashes up two consumer favorites: warm, soft pretzel and a mini dog, then encrusts them in a crispy three-cheese blend served with a free cheese dip.


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Pile of freshly baked pretzels

Consumers keep picking pretzels at snack time

Compared to overall sales of salty snacks, the category is performing ahead of the pack.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 20, 2026

Here’s a twist—pretzel sales pulled in $42.5 billion in sales last year, outperforming the intake of the rest of the savory snack category.


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Dot's introduces Original Snack Mix

Dot's introduces Original Snack Mix

The product includes pretzels, corn cereal, and pita and garlic rye chips.
SF&WB Staff
March 10, 2026

The brand's pretzels and seasoning are featured in the new snack.


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Three bags of Unique Snacks pretzels on blue background

Unique Snacks launches on Walmart shelves

Three of the company’s pretzel products will be found in Northeast stores.
SF&WB Staff
March 9, 2026

The expansion of the Pennsylvania-based company’s offerings will impact more than 450 of the retailer’s location in the Northeastern U.S.


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Pretzel Shells

One More Bite: Justin Spannuth of Unique Snacks

The COO of the Pennsylvania-based maker of pretzels and other savory snacks shares his insights.
Justin Spannuth
February 18, 2026

The sixth-generation pretzel maker talks about his family history, the company’s savory innovations, and what he’s learned (and passed on) about the snack business.


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Superpretzel introduces plant-based protein snack

Superpretzel introduces plant-based protein snack

The new pretzels are available in both full size and mini options.
SF&WB Staff
February 10, 2026

The J&J Snack Food Corp. brand is introducing two new varieties designed to meet evolving snack habits


Read More
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