Little Sesame releases on-the-go lineup at Target
The brand's new snack pairs hummus with Pretzelized pretzels.
Little Sesame, maker of chef-crafted hummus sourced from regeneratively farmed organic chickpeas, announced today its official entry into the snacking category. Available exclusively at select Target stores and on Target.com, the brand is introducing two new grab-and-go products—the Little Sesame Hummus Snacker and Little Sesame Protein Hummus—while expanding the distribution of its Little Sesame Hummus for Kids.
A major milestone for the brand, it says, the launch signifies Little Sesame’s strategic expansion into dedicated snacking. Leading the charge is the Little Sesame Hummus Snacker, which pairs Little Sesame’s hummus with Pretzelized crunchy pretzels.
While the format is new, the foundation remains the same, the brand adds. Little Sesame’s new snacking line aims to deliver on the brand’s two greatest differentiators, it notes: super smooth, chef-crafted flavors and a deep-rooted commitment to regenerative agriculture. Every batch begins with 100% regeneratively farmed chickpeas grown under the big sky in Montana, ensuring that as Little Sesame grows, it continues to support the health of people and the planet for generations to come, the brand finishes.
"Expanding into dedicated snacking is a natural, yet significant, evolution for Little Sesame," says Nick Wiseman, CEO and co-founder of Little Sesame. "We are incredibly proud to debut this new line with Target nationwide. Together, we are bringing a new level of flavor, quality, convenience, and sustainability to the snacking aisle."
The lineup includes:
- Little Sesame Hummus Snacker ($3.99): The new on-the-go snack pack. Crunchy pretzel pitas meet super creamy hummus for a travel-ready dip, the brand says.
- Little Sesame Protein Hummus/Protein Cups ($6.99): Super hummus, the new superfood, the brand says. Chickpeas already bring the protein, but Little Sesame took it up a notch, it adds.
- Little Sesame Hummus for Kids ($5.99): The Hummus for Kids fuels little ones’ adventures with a grab-and-go pack suitable for lunch boxes, car rides, and after-school snacks, the brand says. Plus, Little Sesame hummus is Clean-label Certified.
The new Little Sesame snacking lineup will be available to purchase at select Target stores, on Target.com, and directly through the Little Sesame website.
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