Wetzel's Pretzels adds a bit of sweet with Oreo Bitz
The bite-sized product is topped with mini cookies.
Wetzel’s Pretzels is turning snack time into dessert time, it says, with the launch of new Oreo Bitz bite-sized pretzels, available now through Oct. 4.
The latest limited-time treat starts with Wetzel’s warm, fresh-baked Original Bitz, topped with vanilla crème, sprinkled with Oreo cookie crumbles and finished with Mini Oreo cookies.
To celebrate the launch, Wetzel’s Rewards members can get $1 off Oreo Bitz through June 7.
“Oreo Cookies are one of those flavors that instantly feels fun and nostalgic,” says Sarah Curtis, head of marketing at Wetzel’s Pretzels. “We took our hot, fresh Bitz and loaded them up with cookies-and-cream goodness.”
The launch follows Wetzel’s recent run of sweet limited-time favorites, including Berry Sweet Bitz made with Nutella and Apple Cinnamon Bitz, as the brand continues rolling out playful new flavors alongside its classic pretzel lineup, it says.
Guests can find Oreo Bitz at Wetzel’s locations nationwide for a limited time, while supplies last.
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