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Industry NewsPretzels

Unique Snacks launches on Walmart shelves

Three of the company’s pretzel products will be found in Northeast stores.

By SF&WB Staff
Three bags of Unique Snacks pretzels on blue background
Courtesy of Unique Snacks
March 9, 2026

Unique Snacks announced a major expansion of its retail presence with the addition of its most popular products—Original Splits, Extra Dark Splits, and Knead ‘Ems mini sourdough pretzels—in more than 450 Walmart stores across the Northeast. According to the company, the milestone greatly increases consumer access to the brand’s better-for-you signature pretzels, known for their deep-baked-in flavor and crunch.

The expanded distribution reportedly strengthens Unique Snacks’ position in a high‑volume retail channel and supports its ongoing momentum in the salty snacks category. Bringing the brand’s signature pretzels to Walmart, according to the company, introduces more shoppers to its century-long commitment to crafting premium snacks made with quality ingredients and superior flavor.

“Our continued growth has been driven by passionate consumers who love the distinct crunch and baked-in flavor of our high-quality snacks made with fewer ingredients,” notes Justin Spannuth, COO at Unique Snacks. “Expanding into Walmart locations across the Northeast allows us to meet that demand with greater availability and bring three of our signature snacks to more families looking for convenient, delicious, and better-for-you options.”

Unique Snacks’ pretzels are rolling out in Walmart stores now. Product selection and pricing may vary by location.


Related: One More Bite: Justin Spannuth of Unique Snacks

KEYWORDS: expansion retail Unique Snacks Walmart

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