To bring this marriage of flavors to life, Lay's is teaming up with a couple known for their sweet and spicy dynamic: reality TV stars Cameron Hamilton and Lauren Speed-Hamilton.
Chips made out of potatoes are a well-known household staple, especially while watching sporting events at home. The category has been shaking things up, though, with the release of new formats, flavors, and proteins.
The work of the three artists will be featured on millions of SunChips bags across the country as well as mural installations in the artists' hometowns.
The brand will display art on bags in stores this month and champion artists through a $100,000 donation and partnership with nonprofit arts organization YoungArts.