Kettle Brand, reportedly the No. 2 kettle chip in the category, is expanding its lineup with two new flavors: Smoky Buffalo and Spicy Kimchi. According to the Campbell’s-owned producer, the adventurous new snacks deliver a multi-sensory flavor experience with a distinctive crunch.  

“At Kettle Brand, curiosity has always led the way—and that’s exactly what inspired our new Smoky Buffalo and Spicy Kimchi Chips Made with Avocado Oil,” notes a brand representative. “From the creamy, smoky richness of buffalo to the bold, fermented heat of kimchi, these chips deliver a multi-sensory flavor experience with the signature kettle-cooked crunch fans expect from us. They’re crafted for snackers who aren’t afraid to explore bold, authentic flavor in every bite.”

Kettle Brand Smoky Buffalo offers a creamy, smoky take on a popular flavor, blending a potato flavor with the tang of buffalo sauce. According to the brand, it is a suitable salty snack for watch parties and game day gatherings. Buffalo flavor continues to trend, with apparent growing consumer interest in spicy profiles that provide depth and richness. The company recommends pairing the flavor with dips like ranch or blue cheese to enhance the smoky heat and buffalo flavor.

Kettle Brand Spicy Kimchi Chips Made with Avocado Oil are aimed to bring global street-food flavor to the chip aisle. It features tangy fermented notes, garlic, cabbage, and red chili heat with umami for a burst of savory heat. Like buffalo, kimchi continues to gain popularity among snackers, courtesy of social conversations around gut health and healthy eating habits. As with other Kettle Brand chips, Smoky Buffalo and Spicy Kimchi Made with Avocado Oil are said to be non-GMO, gluten-free, and batch-cooked in kettles, using quality potatoes and carefully selected ingredients.

Brand representatives state the new flavors reflect its commitment to reimagining the chip-eating experience, tapping into consumer demand for bold flavors and spice, without sacrificing authenticity or craft. The chips are at retailers now for an MSRP of $5.29.

Related: Producers look to shake up the chips category