Smash Kitchen enters the snack aisle with kettle chips
The product will be available at Walmart and on its website.
Smash Kitchen, the clean-label food brand started by actor Glen Powell, is officially entering the snack aisle with the launch of its first-ever kettle potato chips, now available nationwide at Walmart and Walmart.com. The launch positions Smash Kitchen inside the $40 billion salty snack category, taking on one of the biggest aisles in food with its clean-label approach, it says.
Known for its better-for-you organic condiments and cooking oils, Smash Kitchen is expanding into high-frequency grocery staples with a real-ingredient approach designed for how families actually shop and cook today, it notes.
The new 6-oz non-GMO Kettle Chips retail for $3.47, and are made with U.S.-grown, non-GMO potatoes. They are available in four flavors:
- Classic Sea Salt
- American Style BBQ
- Hot Honey BBQ (inspired by the brand’s consumer-favorite sweet-heat condiment, and Powell's favorite)
- Rosemary
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