Several short-term studies show that controlling portion sizes helps limit calorie intake, particularly when eating high-calorie foods. This is good news for the increasing amount of consumers looking to portion-controlled snacks as a way to eat healthier. It also gives snack manufacturers options for line expansions and additional sales opportunities.
“The portion-control category started quite a few years ago, with the 100-calorie packs,” says Mark Singleton, vice president of sales and marketing at Rudolph Foods Co., Lima, Ohio. “There have been many products introduced at that level to help folks with portion control.”