Pretzels / Snacks

Snyder’s of Hanover celebrates National Pretzel Day

April 23, 2014
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Snyder’s of Hanover, Hanover, Pa., is bringing the crunch to National Pretzel Day on Saturday, April 26, with a series of social media and sampling events for pretzel lovers across the country. The pretzel manufacturer will host celebrations in nine cities for consumers to join in the pretzel fun.

At each of the nine National Pretzel Day events, consumers can enjoy samples of Snyder’s of Hanover flavored pretzel pieces; take a photo while standing inside a 6-foot, oversized pretzel bag; and participate in lots of other activities to win pretzel-themed prizes. Events will be held in the following cities:

• Boston—Faneuil Hall

• Philadelphia—Penn Relays

• Pittsburgh—GoodTaste! Pittsburgh

• Washington—Great Grapes Wine & Food Festival

• Charlotte, N.C.—MerleFest

• Atlanta—Spring Jonquil Fest

• St. Louis—The Saint Louis Zoo

• Chicago— Baconfest Chicago

• Sacramento, Calif.—The Sacramento Zoo

To ensure pretzel fans nationwide can participate, Snyder's of Hanover is hosting a series of activities on its Facebook page. In the weeks leading up to National Pretzel Day, fans could enter to win one of 60 pretzel prize packs, which included a wide assortment of pretzels, plus Snyder's of Hanover T-shirts, pretzel glasses, stickers and temporary tattoos.

In the days leading up to and including National Pretzel Day, Snyder's of Hanover is asking consumers to “Crunch the Vote” on its Facebook page by choosing their favorite flavored pretzel pieces. Fans can vote daily for their favorite flavor. On National Pretzel Day, the first 10,000 consumers to vote will be rewarded with a coupon.

In addition, Snyder's of Hanover is encouraging consumers to use #NationalPretzelDay for sharing images and updates about the food holiday on social media. The pretzel brand will be collecting and sharing these images on its Facebook page.

Source: Snyder’s of Hanover, PR Newswire, US Newswire

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