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Loacker to host 'Great Wafer Bake-Off Showdown'

Loacker to host 'Great Wafer Bake-Off Showdown'

SF&WB Chief Editor Jenni Spinner will judge the faceoff between two celebrity chefs.
SF&WB Staff
May 13, 2026

Giada De Laurentiis and creator Justine Doiron will compete live for a $10,000 charitable donation.


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Sweet Addison's introduces Creatine Chocolate Chip Cookie

Sweet Addison's introduces Creatine Chocolate Chip Cookie

Each cookie is infused with 5 g of the supplement, the daily recommended serving.
SF&WB Staff
May 12, 2026

True to the bakery brand's standards, the treat is grain-free, gluten-free, dairy-free, refined sugar-free, soy-free, seed oil-free, and preservative-free.  


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Little Debbie kicks off 'Summer of Soccer' with new treats

Little Debbie kicks off 'Summer of Soccer' with new treats

The bakery brand is debuting sports-themed baked goods.
SF&WB Staff
May 12, 2026

The seasonal celebration introduces brand-new products, plus brings back classics in new packaging.


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Love&Cookies debuts Sweet Lemon and Vanilla cookie dough

Love&Cookies debuts Sweet Lemon and Vanilla flavor

The dough is made with real butter, pasture-raised eggs, and Non-GMO chocolate.
SF&WB Staff
May 12, 2026

The bakery brand is aiming to combine product innovation with a strategic packaging update to drive velocity and shelf impact in frozen.


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Cartoon of two men driving a pink convertible car

Crumbl founders step down from company leadership

CEO Jason McGowan and Chief Brand Officer Sawyer Hemsley will depart from the roles.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
May 12, 2026

The founders, and Chief Technology Officer Bryce Redd, will leave as soon as the team can locate replacements, according to an X.com statement.


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Three packages of Keebler Chips Deluxe cookies on colorful background

Keebler expands, revamps Chips Deluxe cookies

The Ferrero brand is adding two flavors and reformulating the recipe of another item.
SF&WB Staff
May 11, 2026

The company is increasing the chocolate in its Chips & Chunks cookie to incorporate 33% more chocolate than the previous version.


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Three pink pouches of Cooper Street Barbie cookies

Cooper Street bakes up blend of tradition, innovation

The company’s recent innovations include a cookie brand collab with Barbie.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
May 11, 2026

Building on family recipes that date back 100+ years, the Michigan-based baked good brand keeps innovating.


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Pouch of Fancypants Coconut Chocolate Chip Cookies on tropical background

Fancypants adds snack packs, Coconut Chocolate Chip

The crispy cookie company’s new smaller packs are designed for grab-and-go retail.
SF&WB Staff
May 8, 2026

The producer’s newest flavor incorporates toasted coconut and dark chocolate in bite-sized, crispy cookies.


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Mother's Cookies, Magnolia Bakery announce collab

Mother's Cookies, Magnolia Bakery announce collab

The NYC-based store will offer a Strawberry Banana Pudding this month.
SF&WB Staff
May 6, 2026

This month, the two brands are serving up a limited-time strawberry banana pudding creation for consumers. 


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Jimmy John's introduces Lemon Strawberry Burst Cookie

Jimmy John's introduces Lemon Strawberry Burst Cookie

The treat will be available for a limited time starting May 4.
SF&WB Staff
May 4, 2026

The baked good can be ordered in-store, online, or through the chain's app. 


Read More
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