Loacker to host 'Great Wafer Bake-Off Showdown' SF&WB Chief Editor Jenni Spinner will judge the faceoff between two celebrity chefs. SF&WB Staff May 13, 2026 Giada De Laurentiis and creator Justine Doiron will compete live for a $10,000 charitable donation.Read More
Sweet Addison's introduces Creatine Chocolate Chip Cookie Each cookie is infused with 5 g of the supplement, the daily recommended serving. SF&WB Staff May 12, 2026 True to the bakery brand's standards, the treat is grain-free, gluten-free, dairy-free, refined sugar-free, soy-free, seed oil-free, and preservative-free. Read More
Little Debbie kicks off 'Summer of Soccer' with new treats The bakery brand is debuting sports-themed baked goods. SF&WB Staff May 12, 2026 The seasonal celebration introduces brand-new products, plus brings back classics in new packaging.Read More
Love&Cookies debuts Sweet Lemon and Vanilla flavor The dough is made with real butter, pasture-raised eggs, and Non-GMO chocolate. SF&WB Staff May 12, 2026 The bakery brand is aiming to combine product innovation with a strategic packaging update to drive velocity and shelf impact in frozen.Read More
Crumbl founders step down from company leadership CEO Jason McGowan and Chief Brand Officer Sawyer Hemsley will depart from the roles. Jenni Spinner May 12, 2026 The founders, and Chief Technology Officer Bryce Redd, will leave as soon as the team can locate replacements, according to an X.com statement.Read More
Keebler expands, revamps Chips Deluxe cookies The Ferrero brand is adding two flavors and reformulating the recipe of another item. SF&WB Staff May 11, 2026 The company is increasing the chocolate in its Chips & Chunks cookie to incorporate 33% more chocolate than the previous version.Read More
Cooper Street bakes up blend of tradition, innovation The company’s recent innovations include a cookie brand collab with Barbie. Jenni Spinner May 11, 2026 Building on family recipes that date back 100+ years, the Michigan-based baked good brand keeps innovating.Read More
Fancypants adds snack packs, Coconut Chocolate Chip The crispy cookie company’s new smaller packs are designed for grab-and-go retail. SF&WB Staff May 8, 2026 The producer’s newest flavor incorporates toasted coconut and dark chocolate in bite-sized, crispy cookies.Read More
Mother's Cookies, Magnolia Bakery announce collab The NYC-based store will offer a Strawberry Banana Pudding this month. SF&WB Staff May 6, 2026 This month, the two brands are serving up a limited-time strawberry banana pudding creation for consumers. Read More
Jimmy John's introduces Lemon Strawberry Burst Cookie The treat will be available for a limited time starting May 4. SF&WB Staff May 4, 2026 The baked good can be ordered in-store, online, or through the chain's app. Read More