Little Debbie kicks off 'Summer of Soccer' with new treats
The bakery brand is debuting sports-themed baked goods.
As families gear up for a season of sun and sidelines, McKee Foods' Little Debbie brand has announced its official “Summer of Soccer” event. The seasonal celebration introduces brand-new products, plus brings back classics in new packaging.
Little Debbie is expanding its lineup with treats specifically crafted for game-day energy and post-match celebrations, it says:
- New Soccer Brownies: Each brownie is stamped with a variety of soccer-themed designs, and topped with field-green icing.
- New Soccer S’mores Mini Muffins: A favorite summer flavor is now a portable muffin, the brand says, baked with real mini chocolate chips and sweet marshmallow-flavored bits.
- Soccer Gingerbread Cookies: A Little Debbie classic makes a special summer comeback. These consumer-favorite cookies feature soccer-themed packaging and wraps.
- Soccer Mini Donuts: Featuring a mini white cake doughnut with smooth white frosting, these doughnuts are topped with vibrant, colorful sugar crystals.
Additionally, consumers can now take their Little Debbie pride from the pantry to the pitch, the brand says. Available exclusively on the Little Debbie Shopify store, the brand is releasing a Summer of Soccer LTO jersey, and Summer of Soccer water battle.
"Our 'Summer of Soccer' event is about more than just great snacks; it’s about the memories made at the field and in the backyard," says Hannah Norman, Little Debbie product manager. "From our new Soccer Brownies to the commemorative '60' jersey, we wanted to create a lineup that celebrates the traditions that have made Little Debbie a part of American summers for generations."
The Summer of Soccer snack collection and exclusive merchandise will be available starting the first week of June. Consumers can look for soccer-themed displays at major retailers nationwide, and visit shop.littledebbie.com to secure their limited-edition jerseys while supplies last.
McKee Foods Corp. is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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