Second annual Thanksgiving Heroes campaign now accepting entries; expands its reach to reward more of those who have to work while most celebrate on Thanksgiving Day
November 3, 2016
This Thanksgiving, La Brea Bakery—North America’s #1 Artisan bread brand—is doubling last year’s campaign to celebrate ten everyday heroes who serve their communities by working on a holiday many spend with loved ones.
In 1989, when La Brea Bakery opened its doors, it introduced Los Angeles to the sublime beauty of artisan bread. Fast-forward to 2016, and La Brea Bakery has grown into the largest baker of nationally distributed artisan breads in the U.S.—breads that still retain their original artisan allure.
There are no secret ingredients or master recipes in great bread baking. Successful artisan bread baking is largely focused on controlling fermentation. Controlled fermentation accounts for greater dough strength, longer product shelf life due to acidification and, more importantly for your customer, complex flavor.