Market Trends

Hillshire, Quaker rank high in consumer satisfaction while Kraft falls

November 16, 2012

A recent consumer satisfaction survey indicates that consumers feel better about products from Sara Lee, now a Hillshire Brands company, and Quaker Oats than they did a year ago, but aren’t as crazy about Kraft Foods.


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Crossover cookies and crackers

November 13, 2012
Crossovers are popular in cars and music stars, but it’s now becoming a larger trend in the bakery industry.


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Gluten-free consumer survey: listen up manufacturers!

November 13, 2012
I recently conducted an online survey, asking gluten-free consumers whether breads, rolls, sweet goods and other baked products on the market today meet their expectations for taste, texture and nutritional quality. 


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Celebrate National Bread Month

November 12, 2012
Every month, week and day seems to be a new cause for celebration. But this month, there really is a cause for celebration—it’s National Bread Month. 


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What do people want to eat in 2013?

November 8, 2012

Big food makers face a big challenge in the coming year: Consumers want to eat even "smaller," not meaning eating less, but eating locally grown. People are being inspired by street vendors and the fresh veggie trend, according to research firm Culinary Visions.


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U.S. snack bar market continues to flourish

November 5, 2012

The snack bar market has blossomed at twice the rate of other snack food sectors and at almost three times the rate of the overall packaged food sector during the past 10 years, says Rabobank Group’s latest report, ‘Never Eat More Than You Can Lift.’ One of the leaders of the pack in the category is Clif Bar & Co., according to the report.


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Jack Links purchases Nebraska meat plant

October 19, 2012

Jack Link’s Beef Jerky agrees to purchase a packaged meat snack products plant in Bellevue, Neb., from Skylark Meats, LLC, a subsidiary of American Foods Group, LLC.


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Ingredient News:

Sucralose nears the top in non-nutritive sweeteners

October 19, 2012

An ingredient presentation on non-nutritive sweeteners points to sucralose as the second most popular in tracked global product launches from 2010-2011. Acesulfame K is still number one, due to its sweetener capabilities in different applications.


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Courting Hispanic consumers means going beyond stereotypes, targeting Millennials

October 15, 2012

For the past two decades or more, America’s businesses have been working to connect with the nation’s largest ethnic and fastest-growing demographic group: the Hispanic consumer. Unfortunately, many companies use an approach that rests more on stereotypes than it does on the realities of modern, acculturated Hispanic households.


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As more marketers go green, fewer consumers want to pay for it

September 28, 2012

More than ever, businesses are gearing up to help the environment, and regulators are preparing new guidelines to police them, but consumers aren’t paying as much attention if it’s going to cost more, as shoppers are resisting premium prices.


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