SimplyProtein debuts Jalapeño Ranch Tortilla Chips The flavor delivers 7 g of plant-based protein and 130 calories per serving. SF&WB Staff February 4, 2026 The new product is an expansion of the brand's existing line, which includes Sea Salt Protein, Hint of Lime, and Hint of Habanero.Read More
PepsiCo Foods reveals Flavor Swap products Cheetos, Ruffles, and Doritos get taste makeovers. SF&WB Staff January 26, 2026 The snacks will begin to roll out in mid-February, but consumers can get a first bite now through special Swap Drops on Instagram.Read More
Yax Snacks debuts Chaya Tortilla Chips at Pop Up Grocer The snack is made with nixtamalized corn and cooked in avocado oil. SF&WB Staff January 8, 2026 Made with chaya—a leafy green traditionally grown and eaten across the Yucatán, Mexico, and Central America, often called “tree spinach”Read More
Quest Nutrition debuts more tortilla-style chip flavors The new snacks have 19 g protein and 4 g net carbs per serving. SF&WB Staff January 5, 2026 Mexican Street Corn will be available exclusively at Target beginning in January, and Pizza, now exclusively at Walmart, will be available nationwide in February.Read More
Late July releases LTO Brown Sugar Vanilla tortilla chips The new snack includes a blend of brown sugar, vanilla, and cinnamon flavors. SF&WB Staff December 22, 2025 Brown Sugar was named 2025’s "Flavor of the Year" by Food and Wine magazine and is expected to continue gaining popularity. Read More
Good Eat'n expands lineup with tortilla chips, popcorn Both snacks are dye-free, Non-GMO certified, and gluten-free. SF&WB Staff November 24, 2025 The brand has expanded its portfolio with two new additions: Spicy Nacho Cheeze tortilla chips and Dairy-Free White Cheddar Popcorn.Read More
Good Eat'n enters 1,600 Walmart stores The plant-based BFY snack brand was founded by NBA star Chris Paul. SF&WB Staff October 20, 2025 The expansion of NBA star Chris Paul's company comes as modern better-for-you brands continue to outperform legacy players.Read More
Doritos unveils Stranger Things collab LTOs The retro offerings include a Pizza x Cool Ranch flavor and glow-in-the-dark packaging. SF&WB Staff September 18, 2025 Doritos has introduced limited-time snack offerings and themed packaging in recognition of the upcoming fifth season of Stranger Things.Read More
Vilore Foods snaps up Tia Lupita Foods The acquisition marks the company's entry into the BFY space. SF&WB Staff July 21, 2025 The company is expanding into the natural foods category with the addition of Tia Lupita Foods, a Hispanic brand featured on TV's Shark Tank.Read More
State of the Industry 2025: Consumers hold healthy cravings for tortilla chips Category sales have been flat but snackers are reaching for BFY bites. Alex Zavistovich July 21, 2025 When considering the category, snackers rank adventurous flavors and better-for-you benefits high on their list of must-haves.Read More