Good Eat’n, the plant-based snack brand founded by NBA star Chris Paul, is now available in 1,600 Walmart stores nationwide.

The expansion comes as modern better-for-you (BFY) brands continue to outperform legacy players. According to Nielsen, modern BFY snacks are up 5.7% year-over-year, while legacy BFY brands have declined by 1.1% and mainstream salty snacks are down 0.6%.

Good Eat’n was developed to make plant-based eating more approachable and craveable. The brand’s lineup includes Hot Hot Puffs, Cinnamon Sugar Puffs, Nacho Cheeze Tortilla Chips, Big Dill Ranch Tortilla Chips, and Cookies N Creme Popcorn. All products are Non-GMO Project Verified, gluten-free, and free from artificial dyes.

By combining familiar flavors with a modern ingredient lens, Good Eat’n is helping redefine BFY snacking for today’s consumer. The Walmart rollout reflects growing demand for clean-label options and the influence of culturally relevant, athlete-backed brands in driving category innovation.

Related: Good Eat'n expands, launches at Walmart