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Snack ProductsNew Snack and Bakery ProductsTortilla Chips

SimplyProtein debuts Jalapeño Ranch Tortilla Chips

The flavor delivers 7 g of plant-based protein and 130 calories per serving.

By SF&WB Staff
SimplyProtein debuts Kickin' Jalapeño Ranch Protein Tortilla Chips
Courtesy of SimplyProtein
February 4, 2026

SimplyProtein, the B Corp–certified, plant-based protein snack brand focused on simply better snacking, has introduced a new protein tortilla chip flavor: Kickin’ Jalapeño Ranch.

The zesty flavor delivers 7 g of plant-based protein and just 130 calories per serving, with the satisfying crunch of a restaurant-style tortilla chip, the brand says. Each crispy bite reportedly blends cool ranch flavor with a subtle jalapeño kick. 

The new flavor is an expansion of the brand's existing Protein Tortilla Chips line, which includes Sea Salt Protein, Hint of Lime, and Hint of Habanero. This latest launch reinforces the brand’s mission to offer better-for-you snacks for busy, active consumers who want balance without sacrificing flavor, the brand notes. 

The tortilla chips are available now at SimplyProtein.com and can also be found at Meijer, Costco, Walmart, and Kroger. The suggested retail price ranges from $4.49-$7.49, and is $8.49 per 15-oz bag at Costco.


Related: Kroger introduces clean-label protein snacks

KEYWORDS: Protein snacks SimplyProtein

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