PepsiCo Foods is giving consumers more of what they love: their favorite flavors experienced in totally new ways, the company says. The company is introducing Flavor Swap, a limited-time lineup that takes the most popular flavors from its brands and pairs them with unexpected chip styles.

The Flavor Swap lineup includes: 

• Lay’s Sweet Southern Heat Barbecue on Cheetos Crunchy – smoky-sweet heat meets crunch 
• Ruffles Cheddar & Sour Cream on Doritos – the #1 Ruffles flavor on a Doritos triangle 
• Doritos Cool Ranch on Ruffles – tangy ranch meets ridges

This isn’t just a flavor remix, it’s a culinary experiment grounded in consumer insights and meticulous R&D, the company boasts. PepsiCo Foods tested multiple combinations of flavors and brands to land on three pairings, the company adds.

PepsiCo Foods teamed up with singer Madison Beer, creator iShowSpeed, and YouTubers Dude Perfect to bring Flavor Swap to life.

"When I'm on tour, Cheetos is one of my go-to snacks. It was fun to be part of the new Flavor Swap. Sweet Southern Heat Barbeque on Cheetos Crunchy. It’s a little sweet, smoky and a bit spicy," Beer says.

“At Dude Perfect, we’ve always been huge fans of Ruffles, but our crew is a bit of a house divided. Some of us go all-in for Cool Ranch Doritos, while others are loyal to Ruffles through and through," says Dude Perfect. "The new Flavor Swap Ruffles flavor arrived at the perfect time, helping everyone win at Dude Perfect HQ. For our stunt-loving crew, everything is about the unexpected, so teaming up with Ruffles for Doritos Cool Ranch on Ruffles just makes sense. This bold, tangy Cool Ranch flavor on that classic Ruffles crunch is as daring as our trick shots and the perfect snack for our group that lives for the game.”

Flavor Swap will begin to roll out in mid-February, but consumers can get a first bite now. Cheetos, Ruffles, and Doritos are each releasing special Swap Drops on Instagram, giving select shoppers a chance to win a first taste of their Flavor Swap chips before they hit shelves.

PepsiCo (Frito-Lay) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.