Vilore Foods snaps up Tia Lupita Foods

The acquisition marks the company's entry into the BFY space.

Vilore Foods Expands Portfolio with Acquisition of Tia Lupita Foods — Courtesy of Tia Lupita Foods

Vilore Foods, a partner in the U.S. for distributing and growing emerging brands such as La Costeña, Jumex, and Totis, has announced the acquisition of Mexican food brand Tia Lupita Foods. The acquisition marks a strategic step in expanding Vilore Foods' portfolio of brands for today's diverse U.S. consumer, the company says.

The deal also marks Vilore Foods' official entry into the natural foods space, expanding its portfolio with Tia Lupita Foods' offerings of gluten-free, non-GMO, and no preservative products, like its sustainable, grain-free cactus tortilla chips.

"This acquisition signifies Vilore Foods' powerhouse expertise in distributing and championing Hispanic food brands in the U.S. market," says Edgar R. Vargas, director of growth and brand development for Vilore Foods. "As more U.S. households seek trusted and authentic culturally connected products, we've kept an eye on the growth and potential of Tia Lupita Foods and believe this partnership will take the brand to the next level."

"I'm thrilled that Tia Lupita Foods is joining the Vilore Foods family," says Hector Saldivar, founder of Tia Lupita Foods. "Vilore Foods understands the cultural roots that drive our brand and has the reach and experience to take our products to even more shelves and kitchens across the country."

In 2023, Tia Lupita Foods gained national attention after being featured on Shark Tank and securing an investment from Shark Kevin O'Leary (aka Mr. Wonderful). The brand was reportedly able to steadily increase its product offerings and distribution throughout the U.S. with the investment.

"Congratulations to Hector and the team at Tia Lupita on being acquired by Vilore Foods," says O'Leary. "From day one, I believed in your mission to bring healthier, authentic Mexican flavors to the table, and you delivered. You built a brand that resonates with modern consumers while honoring tradition. This acquisition by Vilore Foods is a perfect match and a powerful validation of everything you've worked for. I'm proud to have been part of the journey."

Tia Lupita Foods is available at grocery stores nationwide, including Whole Foods, Target, and more. For more information about the brand, visit tialupitafoods.com.