Packaging / Market Trends / Snacks / Industry News

Mr. Peanut adds snack mix for active guys

April 27, 2012
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Kraft Foods’ Planters brand has teamed with Men's Health magazine to create Planters NUT-rition Men's Health Recommended Mix, a snack mix of almonds, peanuts and pistachios that contains 6 g. of protein and vitamins and minerals, including vitamin E, niacin, phosphorus, magnesium, copper and manganese, per 1-oz. serving. Reports say the product was created as a response to men opting for healthier snacks high in protein and nutrients.

"This is our first time working with a snack brand, and the product had to meet the high standards our readers know to expect from us," says Men’s Health publisher Ronan Gardiner. "Our food and nutrition editor worked closely with the team at Planters to meet this goal, and together they've succeeded in creating a tasty mix that has the nutrients and protein that active guys want."

Men shop at the grocery store more these days, and want a healthy snack, according to Planters’ Scott Marcus, senior brand manager. "Our research shows that what men love about nuts is they see them as both healthy and manly. So, our nutritionists and developers teamed up with Men's Health magazine, a trusted and respected authority on nutrition and manliness, to create what we think is an ideal, nutritious snack."

The new snack is available nationwide at most grocery, mass and drug chains in cans and six-count multipacks. It is also available in on-the-go packs in convenience stores.


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