In a move sure to brighten familiar breakfast routines, Hostess Brands, LLC has launched two flavorful new products: mouth-watering Strawberry Cheesecake flavored Donettes and decadent Cream Cheese Coffee Cakes.
Mrs. Freshley’s has announced three brand new treats in collaboration with HERSHEY’S, REESE’S, and OREO which just launched, and are now available for purchase at most Walmart locations and other mass, club, grocery, and convenience store retailers.
Even though consumers have largely been staying home of late due to the COVID-19 pandemic, they are still seeking out desserts and treats like snack cakes.
As noted in our June 2019 SF&WB "State of the Industry: Bakery" coverage, desserts categories at retail are seeing mixed results. One bright spot was refrigerated cheesecakes, a category that grew by 4.5 percent in dollar sales to $320.5 million for the 52 weeks ending March 24, 2019, per IRI, Chicago.
Satisfying that summer sweet tooth, Tastykake is making happy happen with an array of summer seasonal products, several of which hitting shelves for the first time.
Snack cakes have always been popular, partially due to the fact that they're so portable - pop one in your purse or in the car, and you've got an "on-the-go" snack. The category continues to grow, with different flavors and trends emerging each year.