Bars

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Each bar layers crunchy nuts, creamy nut butters, and pumpkin seeds, is dipped diagonally in either chocolate or caramel, and then sprinkled with flaky sea salt.

After more than a decade of offering better-for-you bars, the brand has its sights set on innovating outside of the format.

The brand is responding to growing demand for high-protein snacking options made with recognizable ingredients, particularly among younger consumers.

The brand is aiming to attract on-the-go, macro-conscious consumers who love salty snacks.

The product includes 20 g of protein per bar plus carbohydrates to help fuel recovery after tough workouts or training, the snack brand says.

The company is launching new flavors, formats, and textures that aim to meet consumer demand, while showcasing data-backed insights shaping the future of candy.

The breakfast and snack brand is adding new flavors of granola bars, rice crisps, and instant oatmeal to its lineup.

Each bar features 20 g of protein, as well as cocoa nibs and peanuts for added texture and crunch.

The company has also launched its High Protein bars, each with 20 g of protein and ingredients designed to support cognitive health.

The small-batch bars feature 14 g of plant-based protein, 10 g of fiber, and just 5 g of sugar per serving.