Mondelēz International's Clif Builders brand announced the launch of its new White Fudge Oreo-flavored protein bar, expanding its high-protein bar portfolio designed to help athletes support their post-workout recovery. Inspired by the classic Oreo white fudge-covered sandwich cookie, the new Builders flavor aims to combine indulgent taste with recovery fuel, the brand says.

Builders White Fudge Oreo-flavored protein bar is inspired by milk's favorite cookie, featuring a crunchy texture, creamy white fudge coating, and a dark cocoa drizzle. Including 20 g of plant-based protein per bar plus carbohydrates to help fuel recovery after tough workouts or training, the bar is specifically formulated for consumers looking for recovery fuel, the brand adds.

"The Builders brand is focused on crafting great-tasting, high protein bars that deliver what consumers really want: indulgence and taste," says Saurabh Kaushik, head of Clif & Builders innovation at Mondelēz International. "Following the strong success of our Builders Oreo-flavored launch in 2025, we're expanding the partnership platform in 2026 with a new White Fudge Oreo-flavored protein bar. This innovation continues to deliver what fans expect from Builders: high-quality ingredients, delicious taste and high protein to help support post-workout recovery."

The new White Fudge Oreo-flavored protein bar joins the Builders lineup of bars available in flavors such as Chocolatey Peanut Butter, along with its Reduced Sugar Crispy protein bars in varieties such as Almond Salted Caramel. High protein, gluten-free, and made with no artificial sweeteners, Builders protein bars are also individually wrapped.

New Builders White Fudge Oreo-flavored protein bars are available now at Amazon and select retailers nationwide, including Albertsons, Meijer, and Hy-Vee, at a suggested retail price of $1.99–2.29 per bar.

Mondelēz International is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.