Quaker expands protein portfolio ahead of FIFA World Cup
New flavors range from Maple & Brown Sugar to Caramel Chocolate Chip and more.

PepsiCo's Quaker brand announced that it is the Official Breakfast of the FIFA World Cup 26. Before the World Cup, Quaker is expanding its portfolio of breakfast and snack options to meet evolving consumer preferences:
- Quaker Chewy Protein Granola Bars – available now, with 5 g of protein in every bar. Flavors: Maple & Brown Sugar and Caramel Chocolate Chip
- Quaker Protein Rice Crisps – available now, with 6 g of protein and 9 g whole grains per serving. Flavors: Chocolate Caramel and Tangy Barbecue
- New Quaker Protein Granola Bar Flavor – Available in late-June, with 10 g of protein per bar, in a new flavor (Chocolate Pretzel)
- Quaker High Protein Instant Oatmeal – Available in July, with 22 g of protein per serving. Flavors: Blueberries & Cream and Banana Chocolate
"People want added protein in their foods from breakfast to snacking, and they don't want to compromise on taste to get it," said James Wade, marketing VP, Quaker Foods. "We know 73% of Americans purposely consume foods with protein at least once a day, and we've evolved our products to meet that demand with options that fit real routines and real preferences. Our new protein innovations build on what families already love about Quaker, while delivering the added functional ingredients they're looking for in delicious, accessible ways."
PepsiCo (Frito-Lay) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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