Aloha, the employee-owned plant-based protein brand, just launched a limited-edition Key Lime Protein Bar, which is available exclusively on ALOHA.com for a small-batch spring run. Each bar has 14 g of protein and 10 grams of fiber.

According to the producer, the bar is made with a short, familiar ingredient list anchored by real key lime, brown rice crisps, and sunflower butter, giving it a creamy, citrus-forward bite with a subtle graham cracker-like crunch.

Research indicates the lime flavor segment is among the fastest-growing in food and beverage. According to the company, the interest in the flavor runs deeper than taste. Health and wellness now rank among the top drivers of food and beverage purchases, while artificial ingredients and additives rank as the second-biggest consumer concern. Key Lime sits at that intersection, according to Aloha: a flavor people are actively reaching for, in a bar built on ingredients they can actually trust.

"We're not in the business of making things that sound good on paper," notes Brad Charron, CEO of Aloha. "Key Lime had to earn its place, real ingredients, real protein and fiber, and a taste that actually delivers craveability. If it doesn't clear that bar, we don’t launch it."

The Aloha Key Lime Protein Bar will be available at Aloha.com while supplies last.

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