In response to millennials’ unique snacking preferences, Lehi Valley Trading Company has launched Snackworthy, a new, budget-friendly line of high-quality, great-tasting and authentic better-for-you snacks for the generation that has become the most powerful consumer bloc.
The bars category continues show good to strong levels of growth, with sufficiently diversified product offerings to appeal to nearly every type of shopper. Few product categories so seamlessly fit into today’s on-the-go lifestyle suited to on-demand snacking.
As eating habits continue to shift from the typical three-meal schedule, portion-controlled snack and bakery products may be small bites, but they’re also becoming a big part of the overall marketplace.
Eating has never been easier. Bars are everywhere. They’re eating up the competition. Snack bars, cookie bars, gluten-free, sugar-free, kids’ bars, granola bars and others. But what’s really inside the wrapping?