The bars category continues show good to strong levels of growth, with sufficiently diversified product offerings to appeal to nearly every type of shopper. Few product categories so seamlessly fit into today’s on-the-go lifestyle suited to on-demand snacking.
As eating habits continue to shift from the typical three-meal schedule, portion-controlled snack and bakery products may be small bites, but they’re also becoming a big part of the overall marketplace.
Eating has never been easier. Bars are everywhere. They’re eating up the competition. Snack bars, cookie bars, gluten-free, sugar-free, kids’ bars, granola bars and others. But what’s really inside the wrapping?
Global information firm NPD Group reports that every day, 28 million people in the U.S. eat a grab-and-go snack, accounting for billions of eating occasions each year. These buy-and-eat-within-an-hour occasions are 50% more likely to be performed while traveling or in a car, which make convenience stores a primary source for grab-and-go snacks. NPD’s snacking research also indicates that c-stores represent five times their fair share of grab-and-go snacking occasions, beating out grocery stores and even discount stores.