To promote Snickers Peanut Butter and add its voice to the "creamy vs. crunchy" dilemma, the brand launched a campaign featuring a focus group of totally unbiased taste-testers ... who all happen to be named Reese.
The resource was created for brands, retailers, associations, and solution providers.
June 4, 2026
The guideline addresses a growing need for scalable, reliable packaging data management and demonstrates how the org's Standards can be leveraged for reporting.
The Innova Market Insights study highlights the snack and bakery ingredient's ability to deliver on consumer demands for protein, gut health, and clean-label indulgence.
SunOpta employs more than 260 people in Omak, where teams manufacture natural and organic fruit snacks that are sold through retail, club, foodservice and e-commerce channels.
The front and back of the breakfast products will highlight attributes such as fiber, protein, and single digit sugars across brands such as Raisin Bran, Frosted Mini-Wheats, and All-Bran.