When I arrived at my early morning media appointment with Mars Chocolate North America Wednesday during the Sweets and Snacks Expo,* I was expecting the usual — a look at the company’s new products, followed by a discussion about said products, followed by them handing me a glorious bag of samples filled with said products (preferably with M&M’s characters on it).
And while we did eventually get to all that, we didn’t start there. Instead, we were treated to a presentation that was more time travel meets African safari meets Mayflower voyage.