Snack Cakes

Exploring next-generation desserts

Dessert developers have a wide range of opportunities to infuse new life into their product ranges

September 18, 2019

As noted in our June 2019 SF&WB "State of the Industry: Bakery" coverage, desserts categories at retail are seeing mixed results. One bright spot was refrigerated cheesecakes, a category that grew by 4.5 percent in dollar sales to $320.5 million for the 52 weeks ending March 24, 2019, per IRI, Chicago.

Hostess Iced Pumpkin CupCakes, Pumpkin Spice Twinkies, and Caramel Crunch Donettes

September 3, 2019

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As the days grow shorter and the temperatures cooler, Hostess Brands, LLC introduces a tempting treat sure to satisfy: Hostess Iced Pumpkin CupCakes.

Tastykake summer limited time offer snacks

July 9, 2019

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Satisfying that summer sweet tooth, Tastykake is making happy happen with an array of summer seasonal products, several of which hitting shelves for the first time.

State of the Industry 2019: Snack cakes find strength in diversity

Snack cakes continue to do well due to their “on-the-go” versatileness

Liz Parker

June 20, 2019

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Snack cakes have always been popular, partially due to the fact that they're so portable - pop one in your purse or in the car, and you've got an "on-the-go" snack. The category continues to grow, with different flavors and trends emerging each year.

New formulation strategies for bakery snacks

Developers of bakery snacks seek differentiation to drive growth

Douglas J. Peckenpaugh

April 11, 2019

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Bakery snacks saw a relatively flat year per IRI, Chicago, with 0.16 percent growth to $3.4 billion. Grupo Bimbo far outperformed the category average, though, with growth of 14.48 percent to $249.4 million.

Tastykake seasonal Easter snacks

April 3, 2019

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Tastykake recently released four new snacks for Easter.

Hostess Birthday CupCakes, Mint Chocolate CupCakes, and Strawberry CupCakes

February 27, 2019

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Back in 1919, Hostess began baking what has become America’s #1 cupcake.

Tastykake limited edition winter 2018 sweet goods

Tastykake winter limited edition pies, doughnuts, and rolls

November 13, 2018

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Tastykake has released new limited edition winter offerings, which will be available November 19 through March 8, 2019.

Drake's Christmas Mint Creme Devil Dogs

November 1, 2018

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Drake's Devil Dogs are an original: two classic, fun-shaped Devils Food cakes, sandwiched around an abundance of rich, Drake's vanilla-flavored creme, first introduced in 1926.

State of the Industry 2018: Bakery snacks innovations boost sales

Bakery snacks continue to resonate with its core consumers, with bite-sized options making little indulgences even easier.

Liz Parker

June 19, 2018

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Bakery snacks like snack cakes have always been an indulgent category. And even as nutritionally improved products continue to trend-forward in other industry categories, snack cake sales don’t waver.