Oren Young, general manager of Ethel M Chocolates, hopes redesigning the brand’s Henderson, Nev., factory store will help Ethel M reach a younger subset of chocolate enthusiasts and connoisseurs.
As the premium chocolate division of Mars, Inc., Ethel M emphasizes its tradition of creating handmade and preservative-free confections. However, over the last two years the brand has looked for ways to “reposition itself” and make new connections, Young says.